Social media officer (Open for Ethiopian Nationals only)

VACANCY ANNOUNCEMENT ROAF-03-2015

The ILO Regional Office for Africa in Addis Ababa seeks to enlist a highly motivated and qualified candidate for the following position for a period of five months and three weeks with no possibility of extension.

Social Media Officer (Open for Ethiopian Nationals only)

BACKGROUND

The International Labour Organization (ILO) is the United Nations agency for the world of work. It sets international labour standards, promotes rights at work, and encourages decent employment opportunities, the enhancement of social protection and the strengthening of dialogue on work-related issues.

The overall goal of the ILO is decent work for women and men throughout the world. Decent work is central to global efforts to reduce poverty, and is a means for achieving equitable, inclusive and sustainable development. The ILO Regional Office for Africa has overall responsibility for ILO projects, programmes and activities in all the 54 countries of Africa. The Office works with key regional institutions like the African Union (AU), United Nations Economic Commission for Africa (UNECA) and African Development Bank (AfDB). It administers a portfolio of considerable importance and complexity with a significant volume of a wide range of technical cooperation programmes, as well as facilitates the development and implementation of Decent Work Country Programmes in all countries.

The Africa Region Communication Unit is responsible for advising, planning and coordinating ILO communication activities in the continent. The regional Communication Unit implements the new African Regional Communication Strategy to support, provide guidance and technical backstopping to offices and technical cooperation projects in the Region; developing plans and products that aim at keeping the outside world informed about and interested in the work of the organization.

Communications in Africa in 2015 will focus on four priority outcome areas for which the ILO wants to make significant progress in the context of advancing the Decent Work Agenda in the region: Promoting more and better jobs especially for women and youth; Creating and extending social protection floors; Promoting fair and effective migration policies and; Decent work in fragile states.

The ILO Regional Office for Africa has the opportunity to highlight, promote and engage people about Africa’s issues of the world of work, including success stories. In line with its regional social media strategy, the ILO in Africa intends to realize a significant outreach from an online presence through the web and use that new platform to share with everyone and make its story accessible to all.

The Africa region communication objectives are aligned with the global ILO communication strategy goals of demonstrating the ILO’s relevance, raising its profile and engaging target audiences with the work of the Organization and world of work issues more broadly.

In line with the ILO Social Media Guidelines, the Social Media Officer’s overall task is to support the regional strategy based on a three-pronged approach which outlines the promotion of programs, projects and testimonies through social media.

• Implementing the social media campaign strategy highlighting the ILO in Africa as a recognized authority in the subject area;

• Building a tribe of followers through social media that grows organically and the ILO in Africa;

• Creating a visible, consistent, integrated presence across the Web and social media that supports the ILO brand; strongly increases the likelihood of finding key information or solutions pertaining to ILO related concepts.

In this context, (s)he will be supporting the Regional Communication Team in producing creative social media products both in English and French and be responsible for capacity building sessions (interactive trainings) on the use of social media networks for COMMs focal points and ILO staff in the African region in order to remain abreast of new trends and software applications. The Social Media Officer will also provide other inputs as needed in the day-to-day functioning of the ILO Regional Communication Unit for Africa.

Description of Duties

The Social Media Officer will work under the direct supervision of the Senior Communication and Public Information Officer as a part of the Regional Communication Unit and work closely with the Senior Communication Assistant at the Regional Office for Africa, communication focal points in the DWTs and COs in the Region and in close consultation and cooperation with DCOMM. The Social Media Officer will also work in close coordination with the Regional Programing Unit for Africa, other Chief Technical Advisers and National Program Coordinators in the African region and other units of the ILO as may be required. S/he will undertake the following duties:

· Create a content calendar to schedule and manage blog and social media content in a timely manner throughout the period considered

· Curate information related to the world of work in Africa for selected social channels

· Work in sync with ILO official Twitter accounts, ILONEWS and ILO@Work, managed by DCOMM

· Create social media content including infographics for selected social channels in English and French

· Monitor social media progress and report to the senior communications team

· Drafting messages for regional twitter and Facebook accounts

· Monitor the ILO Africa web portal and YouTube accounts for new content

· Research new posts from strategic partners and schedule retweet.

· Actively expand the network of followers.

· Monitor new followers and add them to lists on Twitter

· Prepare weekly update of new VIP followers (influencers/opinion leaders)

· Cross-post selected Facebook content on Google+ and engage the Google+ community

· Develop and expand community and/or blogger outreach efforts

· Research strong photos for the ILO Africa social media accounts

· Monitor mentions for retweeting, questions, negative comments, and flag them to the Communications team

· Identify threats and opportunities in user generated content and report them to appropriate management

· Initiate and support Twitter chats

· Support live tweeting from ILO and strategic partners events.

· Support preparations for social media outreach and implementation for relevant ILO and UN/International Days

· Liaise with DCOMM for guidance and advice for specific new campaign or event ILO social media account

· Monitor effective benchmarks for measuring the impact of Social Media campaigns

· Analyse campaigns and translate qualitative data into recommendations and plans for revising the Social Media strategy

· Other tasks as requested by the Communications Team.

QUALIFICATION AND EXPERIENCE

Education -First level University Degree in Communications, ICT, Journalism or Social Sciences. Completed Master’s Degree will be considered as an advantage.

Experience- At least four years of professional experience in communications; must be proficient in using new technologies for visual content, web-based platforms and social media networks and advertising; and familiar with ILO’s core issues and/or regional/international development/relations.

Languages- Excellent command of English. Fluency in French is strongly desirable.

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Required competencies –

· Great ability to plan and implement digital media and branding strategies

· Excellent knowledge of print, audio-visual, online processes and IT skills

· In-depth awareness and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Google+, LinkedIn, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios

· Strong written and oral communications and editing skills in both English and French

· Communicates sensitively, effectively and creatively across different constituencies

· Focus on impact and results

· Very effective at multi-tasking

· Effectively works in team even under pressure and tight deadlines

DUTY STATION AND REMUNERATION

The position will be based in Addis-Ababa (ECA). The ILO offers a competitive remuneration package in accordance with the United Nations common system of salaries, allowances and benefits.