Media Strategy Manager

Job Description

The Media Strategy Manager will be knowledgeable of all types of advertising, such as television ads, radio, billboards, website ads, and search engine ads. The manager may work with a graphic design team and other creative departments in order to collaborate to create optimal advertisements. In some cases, the Advertising Manager will be in charge of carrying out analytics relating to campaign progress. When problems are detected with advertising, the manager should carry out analyses in order to determine the causes and correct them. It is also important to carry out various tests to determine the feasibility of the success new ads. Therefore, strong problem-solving skills are needed.
Conduct research to determine what forms of media will reach the target audience. Purchase time and/or reserve space for advertising from companies, negotiate process, and schedule advertisements. Ensure ad campaign remains within the budget. Follow up/ monitor placed media and report back to the client.
Job Requirements:

Write and deliver presentations and reports for a variety of international audiences.
Set up, modify and update data streams for market awareness and customer sentiment.
Create, maintain, and execute advertising programs and objectives.
Analyze data to identify yields, optimize revenue and segment the market.
Manage all advertising initiatives and departmental operations.
Develop corporate advertising strategy in response to promotional objectives that span all types of media.
Work with the company and the creative team to determine the best advertising strategies.

Required Qualifications

A solid understanding of ethical search engine optimization techniques
Exceptional leadership capabilities and strong interpersonal skills
Extremely strong communication and presentation skills
Demonstrated experience and a passion for the social technology universe (i.e., Facebook, Twitter, YouTube, Foursquare, Flickr, blogs, wikis, RSS, social bookmarking, discussion forums and community software)
Experience with online monitoring and measurement platforms including but not limited to Omniture, Facebook Insights, YouTube Insights, Google Analytics, HootSuite, TweetDeck, and Social Mention.
Experience with creating and identifying quality social media content for different brands
Experience developing and launching email and text messaging campaigns preferred
Ability to work effectively under deadlines and juggle several assignments simultaneously
Ability to distinguish and behave with a good sense of decorum; acting as a brand ambassador is absolutely required
Data, analytics, and metrics oriented
Technical Addendum:
Experience using:
Microsoft Word, Excel, PowerPoint, and Outlook 2007 or 2010
Adobe Design Suite CS4 or CS5 (Photoshop, InDesign, Illustrator, Dreamweaver, Flash)
Strong understanding of HTML and CSS
Knowledge of web usability best practices, website navigation design and flow, content
BS/BA degree from an accredited college or university and 3-5 years’ experience in advertising, communications, marketing, or public relations
Excellent written and verbal communication skills
Knowledge of graphic design best practices and principles for both print and web projects
Strong technical background with advanced computer skills
Ability to work independently and as a member of a team
Aptitude to develop and maintain strong working relationships with both internal and external stakeholders