National Consultant to Work on Networking Media in Ethiopia

The purpose of the UN Communication for Networking Media in Ethiopia is to support capacity development and networking amongst communication actors in Ethiopia at the national level and within the four Developing Regional States, namely Afar, Beneshangul Gumuz, Gambella and Somali Regions. The aim is to strengthen the central role of media in advancing public dialogue on issues of development and rights to build consensus, raise public awareness, strengthen public accountability and influence behaviour change in relation to three jointly-defined and cross-cutting result areas prioritized by the UN: achievement of the Millennium Development Goals, implementation of the national Social Protection agenda, and progress toward equity in the Developing Regional States.
Specific Objectives:
The successful consultant shall focus on enhancing the UN’s knowledge and understanding of the media landscape in Ethiopia and positioning the UN to achieve its priority objectives by designing mechanisms that effectively support media capacity development and incentivize excellence in development reporting through:

* Conducting a mapping of functioning media resources, including media outlets, associations and networks operating in the country, including at the national level and in the four Developing Regional States, with a focus on their scope of engagement, geographic reach, audience share and/or partnerships with other organizations as appropriate.
* Mapping and establishing relationships with other agencies, including non-governmental organizations, working in the field of media capacity development in Ethiopia
* Writing a report of how the UN is portrayed in the Ethiopian media using desk review, first-hand interviews and stakeholder surveys.
* Identifying and providing - , free tools and resources for uploading on the UNCT website that would be of use to the Ethiopian media.
* Developing a mechanism for a UN media prize to promote excellence in development reporting, both in terms of the quantity and quality of development reporting in Ethiopia.
* Organising and supervise joint field trips for members of existing media networks and associations to report on MDGs in the DRS.
* Developing a database of media in the DRS.
* Developing a needs assessment of the media in the DRS.
* Developing a mechanism for a quarterly media forum that allows for building bridges between national and DRS media; and provides a platform for knowledge sharing.
Deliverables:
The consultant will be working in close consultation and under the guidance of the UN Communications Group Chair and will be responsible for the achievement of the objectives and deliverables outlined below.

* Report on media resources (human, financial and technical) available in the country.
* Report on perceptions of the UN in Ethiopian media, with recommendations on enhancing the visibility of the UN and its work and positioning in Ethiopia.
* Free tools and resources for media to be uploaded on the UNCT website.
* Concept note on a media award and mechanism for implementation.
* Database of media associations and networks with a focus on their reach, scope of engagements, and partnerships.
* News and feature items by media from joint field visits organized by the consultant for existing media networks and associations to report on MDGs in the DRS.
* Report on needs assessment of the media in the DRS.
* Proposal on mechanism for a quarterly media forum.
* Organization of the first media forum during the fourth quarter of 2012. Time Frame:

The first phase of UNCG support to the Networking Media will span for a period of one year

Competencies

Minimum 8 years of working experience.

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