Market Research Analyst

Job Description

Job description

We are looking for a methodical Market Research analyst to survey customer preferences and statistical data in order to support customers during their decision making process regarding product demand, prices and promotions. The successful candidate will be able to analyze autonomously qualitative data, trends, strategies and competition aiming at increasing competitiveness.

Responsibilities

• Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations;


• Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand;


• Compile and analyze statistical data using modern and traditional methods to collect them;


• Prepare reports of findings, illustrating data graphically, translate complex findings into written text and make recommendations;


• Understand business objectives and design surveys to discover prospective customers’ preferences;


• Catalog findings to company databases;


• Seek and provide information to help companies determine their position in the marketplace;


• Measure the effectiveness of marketing, advertising, and communications programs and strategies;


• Perform valid and reliable SWOT analysis;


• Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation;


• Remain fully informed on market trends, other parties researches and assist in implementing best practices;


• Carry out any additional tasks assigned by the Managing director;

 

Job Skills and Requirements

Education

• BSC degree in Statistics, Marketing or related field

 

Experience

• At least 2 years’ experience in market research;


• Proven market research analysis experience;


• Ability to interpret large amounts of data and to multi-task;


• Strong communication and presentation skills;


• Excellent knowledge and use of statistical packages (SPSS, SAS or similar), databases and MS Office;


• Excellent knowledge and use of Search engines, web analytics and business research tools;


• Adequate knowledge of data collection methods (polls, focus groups, surveys etc);


• Strong analytical and critical thinking skills.

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How to Apply

How to Apply:-

 

All interested applicants can submit their resume by stating the position they are applying for on the subject line via email to hgirma@metroethiopia.com.

 

Application Deadline: July 01/2016.

Only shortlisted candidates will be contacted.

Job Categories: Sales and Marketing Jobs. Job Types: Temporary. Job expires in 30 days.

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