Regional Trade Marketing Manager

Job Description

The incumbent is responsible for developing a customized strategy which delivers engaging, relevant and useful content that is promoted in a local context ways. He/ She Monitors performance of executed events and activation’s in the territory, making contingency plans where necessary to meet goals.

Main Duties and Responsibilities

•  Derive the territory based trade plan from the general marketing plan that delivers great benefits to the region and execution.


• Own and land the territory activation plan periodically and work collaboratively with brand ambassadors.


•  Running and facilitating small events in the territory.


• Developing a customized strategy which delivers engaging, relevant and useful content that is promoted in a local context ways.


• Review the promotional program for continuous improvement.


•  Manages allocated  point of sales material for the territory


• Collaborates with regional sales managers and other team to build sales promotions and brand value communication


• Work closely with the Commercial team to ensure all Trade and territory  initiatives are aligned.


• Ensures that the local feedback is taken into account by regularly visiting sales teams, customers and outlets.


• Gathering and acting on customer insight. (Work with insight manager  and colleagues to leverage insight delivering the best plans for customers.)


• Territory reviews focused on pipeline and opportunity movement.


• Communicate timelines and manage delivery of customer focused trade initiatives


• Lead all conversations around the trade plan influencing the team.


• Develop and pilot a creative event


• Monitor performance of executed events and activation’s in the territory, making contingency plans where necessary to meet goals.

 Job Requirements

•  BA Degree in  Marketing Management/Business Administration or related fields


•  5+ years of relevant experience, preferably in a manufacturing settings OR equivalent;


• Excellent communication.

Closing date: Jan 26, 2016

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How to Apply

All interested and capable applicants are invited to apply for the positions submitting a motivation letter and well written CV with non-returnable copies of other supporting documents in person to Habesha Breweries S.C, Human Resources Department, Bole road behind Millennium Hall, A/A or email to jobs@habeshabrewerie.com mentioning the position title on the email subject line.

HABESHA BREWERIES S.C. IS AN EQUAL OPPORTUNITY EMPLOYER

Job Categories: Sales and Marketing Jobs. Job Types: Full-Time. Job expires in 30 days.

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