Head of Category – Beer Job at Diageo – META Abo Brewery S.C - 2015

In January 2012, Diageo purchased the Meta Abo Brewery, formerly a state-owned business based in Sebeta, with a rich history in Ethiopia and a historic market share of 50%.
Diageo’s spirits brands have been enjoyed in Ethiopia since 1955, with Johnnie Walker and White Horse being the preferred whiskies of choice for most Ethiopians. With a broad portfolio of international spirits brands, such as Smirnoff Vodka, Baileys and Captain Morgan, the addition of Meta ensures Diageo’s position as the leading total beverage alcohol business in Ethiopia.
Since acquiring the Meta Abo Brewery, the team in Ethiopia has worked hard to define the positioning of the brand, invest in marketing activities and build new commercial teams. With this increased investment behind capacity expansion and recruitment of a highly skilled sales force, Meta Classic, Meta Premium and Malta Guinness are enjoying their highest ever rates of sale.
Diageo continues to invest in the communities in which it operates. In Ethiopia:
•21 Water of Life projects have become operational over the past 7 years and an additional project started in the southwest region of Ethiopia in 2013. We work in partnership with NGOs and the government to ensure over 45,000 Ethiopians have access to clean drinking water and basic sanitation;
•We work closely with small holder farmers of Ethiopia to source barley locally, thereby reducing imports and improving the livelihoods of small holder farmers in partnership with regional agriculture bureaus and the Agriculture Transformation Agency; and

We promote responsible drinking with our world-recognized DrinkIQ programme and ensure that consumers enjoy Diageo brands in a way that reflects both our values and purpose – Celebrate Life Everyday Everywhere.

Key Accountabilities:

1.       Leads development of the strategic marketing plans for the category, with commitment and participation from key stakeholders, ensuring brand positioning is clear, consistent and distinctive.

2.       Utilizes data to anticipate competitive and consumer trends, assesses strategic implications and optimizes business potential based on this analysis.

3.       Leads the development and execution of the annual GAME Plans to achieve category objectives including; volume, mix, market share and profit.

 

 

Qualifications:

1st Degree in a business related field.

CIM Qualifications, MBA added advantage.

Experience;

• 7+ years’ experience with a minimum of 4 years of active Brand Management.

• Strong commercial exposure and understanding.

• Advanced Strategic penetration and understanding of Marketing Concepts and processes.

• Strong leadership skills – able to inspire and mobilise people (both direct reports and a broad range of others) to deliver great results

• Strong project management skills – able to manage multiple projects, and execute them flawlessly.

Ability to influence at different levels particularly in a challenging, culturally sensitive environment.

Candidates who meet the above criteria can apply directly through ethiojobs within the deadline. Please note that only short listed candidates who meet the above criteria will be invited to an interview to assess suitability for the role.

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